We have been promoting the power of graph in the world of IAM for many years. Adding more businesses to the B2B or B2C models creates B2B2C, or B2*. The exponential increase in the volume of data and the growth of data complexity adds on to the challenge of finding an efficient and fast access management solution. In his Identiverse 2021 presentation “B2* and Beyond”, Nulli’s Alex Babeanu proposes that graphs are a perfect solution to handling the challenges of complexity and volume.